Our mission is to spread love, normalize the complexities of being human, and utilize every available medium to convey this powerful message.Demetrius' mantra, "I feel weak, but I know I'm strong," can be seen stitched on the inner wrists of our core hoodies, symbolizing empowerment and replacing self-harm scars with a beautiful reminder of inner strength. Join us on this journey of self-discovery and resilience.

With You Matter, you are part of a movement that celebrates the inherent worth of every individual, while embracing the beauty and depth of the human experience. Together, we can redefine self-worth, uplift one another, and create a world where love and compassion flourish. A percentage of proceeds is donated to various causes including Shades of Pink Foundation, Gilda’s Club Detroit, Nankind, Ruth Ellis Center, Black Family Development Inc, Greenspace USA and more.

YOU MATTER, NOW AND FOREVER.